Testimonials

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  1. “They are skilled at balancing the demands of licensee and licensor and their creativity has been crucial when developing as wide a reach as possible for the product launch.”

    Gemma Kilroy, Head of Licensing Brands, Greencore

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    The Launch of Weight Watchers Pots has been an important strategic development for Greencore, expanding our Weight Watchers licence beyond the chilled prepared meals category. MCG has been involved from the outset and their insight into all elements of the communication of the project to consumers has been invaluable. They are skilled at balancing the demands of licensee and licensor and their creativity has been crucial when developing as wide a reach as possible for the product launch.

  2. “I was impressed by MCG’s determination, attention to detail, assurance and problem solving capabilities”

    Matthew Davis, Head of Licensing, Weight Watchers (UK)

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    Working with MCG was a very positive experience. We tasked the team with delivering a complex event in a short time period. I was impressed by MCG’s determination, attention to detail, assurance and problem solving capabilities. It was a pleasure to work with a team whose way of working was tailored to suit our requirements and who showed real understanding of our aims and objectives throughout the project.

     

  3. “MCG impressed us with their understanding of the market and also their approach, which was both creative but also delivered results”

    Emma Hunt, Marketing Manager, Vimto Soft Drinks

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    MCG has worked on a number of projects for us in recent years, including launching Weight Watchers drinks and supporting Vimto.  MCG impressed us with their understanding of the market and also their approach, which was both creative but also  delivered results. Vimto was a tricky sell as we had no new news to offer media, however through solid relationships with the media and their tenacity to find hooks, they generated coverage with an opportunities to see of more than 51 million.

  4. “Winning over the majority of our franchisees to the value of PR was a major achievement and MCG’s drive, professionalism – and often great patience – was fundamental to achieving that goal. Sceptical accountants who previously had very little positive to say about public relations are now firm advocates of its benefits to their business.”

    James Mattam, Marketing Manager, TaxAssist Accountants

  5. “I first came to work with MCG in 2011 when I was appointed Brand Manager at Icefresh Foods. MCG were the retained PR Agency and I tendered the business at the end of 2011, purely to benchmark MCG PR against other agencies. Their creativity, expert understanding of our business and vision for the future ensured that they retained Icefresh’s business. They are, without doubt, the best PR professionals I have ever worked with.”

    Scott Wilson, Brand Licensing Manager, Icefresh Foods Limited

  6. “The accountancy profession is still often stereotyped as less than dynamic, but its success in the highly competitive world of franchise demonstrates clear commercial acumen and an innovative approach to client service. Through MCG we're giving that success a voice and personality, which is driving right through to the bottom line.”

    Sarah Robertson, TaxAssist Accountants

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    “Return on investment is essential for any business, but for franchisors there is the added need to demonstrate clear value to our franchisees for the contribution they make to the national support centre,” said Sarah Robertson, Business Development Director for TaxAssist Accountants.

    “PR is one of the most important parts of the national support centre proposition, so the network needs to see real bottom line results. MCG has achieved that consistently for the past three years on the regional PR programme, supporting our franchisees’ profiles in their local communities and is already achieving outstanding results on the national programme, which aims to attract more talented entrepreneurs to the network, particularly from the accountancy, banking and financial services sectors, as well as achieving recognition for TaxAssist Accountants as small business champions.”

  7. “The Launch of Weight Watchers Pots has been an important strategic development for Greencore. MCG has been involved from the outset and their insight has been invaluable. They are skilled at balancing the demands of licensee and licensor and their creativity has been crucial when developing as wide a reach as possible for the product launch.”

    Gemma Kilroy, Head of Licensed Brands, Greencore

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    “The Launch of Weight Watchers Pots has been an important strategic development for Greencore, expanding our Weight Watchers licence beyond the chilled prepared meals category. MCG has been involved from the outset and their insight into all elements of the communication of the project to consumers has been invaluable. They are skilled at balancing the demands of licensee and licensor and their creativity has been crucial when developing as wide a reach as possible for the product launch.

    “Given prescribed budgets and tight timescales, they have coordinated a campaign which includes media relations, promotions, sampling and online activity, ensuring that this important NPD launch was supported and that our retailers were confident in our plans to drive customers into store.”