The DNA of Damart and its Thermals

Posted February 9th, 2012 by Kate.
Client: Category: Fashion, Thermals

Thermal wear is becoming increasingly popular as comfort makes a comeback – but not all thermals out there are based on solid science.

More than 50 years ago, home-shopping fashion brand Damart developed and patented Thermolactyl, a manmade fibre used in its thermals which is renowned for its ability to provide warmth without chunky layers.

A Thermolactyl piece of clothing works by trapping and then regulating the air between the skin and the cloth of the garment, almost in the same way as a cavity wall works. It also wicks away any moisture so that it keeps you snug and dry as you warm up and cool down.

Damart’s Marketing Director, John Bottomley, said: “Despite the ever-increasing popularity of thermals, for many people mystery shrouds how they actually work. We want to educate consumers on the science behind the warmth so that they can make informed choices on the products they buy.

“Due to an increased awareness of the benefits of thermals, more clothing brands are now making these items and therefore there is a risk that the people buying them, may not be investing in a quality product that actually works. Damart’s Thermolactyl is steeped in scientific knowledge which forms the DNA not only of high quality thermals but of Damart.”

Damart developed four key areas that need to be considered when creating a thermal product, which involves considering conduction, radiation, evaporation and convection. Each piece of thermal clothing is required to have a warm feeling at first touch, good breathability, a superior warmth to thickness ratio and a thermal performance that’s not affected by humidity.

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Notes to editors:

Damart has been the market leader in thermals for more than 60 years and has a popular following from Arctic explorers like Ranulph Fiennes, the cast of Corrie and Jean Claude Van Damm.

Damart’s thermal range is available in a variety of colours, styles and sizes.

Thermal vests are available in sizes 8-24, from £16.  Thermal leggings are available in sizes 8-24, from £15.

Visit www.damart.co.uk or call 0871 423 0000 to order.