Pink Lady® and Tenderstem® PR wins for MCG
Leading UK brand management specialist Coregeo® has appointed MCG to deliver a fully-integrated PR programme for Pink Lady® apples and Tenderstem®
MCG won the six-figure account following a competitive pitch process and will handle national consumer and trade PR for the well-known fresh produce brands, across traditional and social media, including support for the international Pink Lady® Food Photographer of the Year awards.
“MCG presented a truly integrated approach, demonstrating a clear understanding of our brands’ potential across traditional routes and social media channels,” said Coregeo® Marketing Manager Michelle Toft.
“Their creative concepts were outstanding, but more importantly their execution was well thought-through and specifically targeted to deliver against each of our commercial objectives. We’re really looking forward to working with the team.”
Award-winning agency MCG has offices in Leeds and London with a client list of national brands that includes Wasabi, Weight Watchers, Greencore, Peppa Pig and Star Wars ice creams, Damart and Vileda.