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Pink Lady® and Tenderstem® PR wins for MCG

Leading UK brand management specialist Coregeo® has appointed MCG to deliver a fully-integrated PR programme for Pink Lady® apples and Tenderstem®

MCG won the six-figure account following a competitive pitch process and will handle national consumer and trade PR for the well-known fresh produce brands, across traditional and social media, including support for the international Pink Lady® Food Photographer of the Year awards.

“MCG presented a truly integrated approach, demonstrating a clear understanding of our brands’ potential across traditional routes and social media channels,” said Coregeo® Marketing Manager Michelle Toft.

“Their creative concepts were outstanding, but more importantly their execution was well thought-through and specifically targeted to deliver against each of our commercial objectives. We’re really looking forward to working with the team.”

Award-winning agency MCG has offices in Leeds and London with a client list of national brands that includes Wasabi, Weight Watchers, Greencore, Peppa Pig and Star Wars ice creams, Damart and Vileda.

Get in touch

If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 307 0113 or email christine.mortimer@mcgpr.co.uk.