MCG scores points with Weight Watchers
MCG has been asked by Weight Watchers to handle the PR for its chilled prepared meals and quiches starting with the launch of a number of new recipes a media event in London attended by food and drink, health and lifestyle journalists.
Weight Watchers is one of the high profile branded ranges produced by Greencore Group, the market leader in chilled meals supplying more than 100 million chilled meals in the UK each year. We'll be working closely with Weight Watchers Michelin-trained Development Chef Graham Mairs to communicate the natural ingredients and home-cooking methods used to create Weight Watchers healthy ready meals through a wide range of consumer target media.
MCG Director Kate Gray says: "The Weight Watchers brand is a household name with real consumer loyalty and fantastic credentials. Weight Watchers foods aren't just for people who are watching their weight. They are tasty and healthy and ideal for anyone who wants a balanced convenient meal. We are looking forward to using innovative PR tactics to spread this message to new groups of consumers."
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 268 5000 or email christine.mortimer@mcgpr.co.uk.