MCG launches Veet's first electrical products
Afternoon tea at Claridges, a chauffeur driven car to pick you up and a sumptuous bag of goodies to take home – sounds like a good idea? We thought so and so did the beauty journalists who were keen to attend the launch of Helen of Troy's new range of Veet electrical epilators and shavers.
Our client, Helen of Troy, asked us to come up with an intimate and feminine launch for the first electrical products from the world leading hair removal brand. We organised a one to one launch event tailored to meet journalists' needs and reflect the premium quality of the new Veet products.
Beauty journalists from magazines including Heat, Grazia, Elle, Glamour and the Sunday Times attended the event and had the opportunity to hear all about the new products and the research that went into their development.
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 268 5000 or email christine.mortimer@mcgpr.co.uk.