Covered in flowers
Symphony's new flower strewn Mirari Individual collection has received rave reviews from the media since its launch in December 2007. We were delighted when luxury kitchen and bathroom magazine Utopia gave the striking red and black Mirari Individual image a real accolade with pride of place on its front cover to coincide with the launch of the collection.
MCG worked closely with Symphony to develop the Individual concept. Utopia's editor Rebecca Rushmer says: "The fabulous new photography and innovative personalised product made the launch of Mirari Individual exactly the type of news we want to cover in our magazine. MCG are very good at understanding the market we are trying to target and knowing what they want to read about."
Following the exclusive coverage of the launch in Utopia, Mirari Indiviual has gone on to achieve significant exposure in a number of other glossy magazines and trade journals contributing to MCG's ongoing campaign designed to communicate the quality and innovation of Symphony's products and services.
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 268 5000 or email christine.mortimer@mcgpr.co.uk.