MCG gets just desserts
MCG is pleased to be working with Icefresh, which produces iced desserts for the Weight Watchers brand. Adding to its growing portfolio of food and drink clients, MCG has been tasked with managing the PR and media relations for the Weight Watchers Iced Desserts, including the launch of new Mini Sticks in the New Year.
Kate Gray, Director who heads up this account comments: "We are really excited to be working with Icefresh. Its range of iced desserts are a food, drink and slimming journalist's dream because they are tasty and low in calories. We are having great fun selling into our contacts and yes we have tried all the varieties. I'd recommend the Caramel Shortcake."
MCG already handles PR for Weight Watchers chilled prepared meals for Sheffield-based Greencore.
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 268 5000 or email christine.mortimer@mcgpr.co.uk.