MCG links up with deliciouslyorkshire
MCG has linked up with deliciouslyorkshire to help Yorkshire's small food producers achieve national editorial coverage in the run up to Christmas and beyond.
The MCG team will be creating a Yorkshire hamper featuring eight exciting food and drink brands from the region. The hampers and accompanying press information about each product will be taken in person to the food and drink journalists who write features and news articles for the glossy magazines, colour supplements and newspapers.
MCG's Director Kate Gray says: "We are proud of our Yorkshire roots at MCG and we're always looking for new ways to promote the region on a national stage. We approached deliciouslyorkshire with a proposal to enable its members to tap into our food expertise and media contacts in an affordable way. From our research amongst journalists it's clear that there is a real interest in great-tasting food and drink products with interesting stories to tell and we're confident that we will be able to generate some positive coverage for companies who want to dip a toe in the water of PR."
deliciouslyorkshire's Chief Executive Jonathan Knight says: "We were impressed by MCG's innovative approach to targeting our members and by their enthusiasm for Yorkshire's regional food culture. They came up with a proposition based on an in depth understanding of what the media are looking for from food brands and worked closely with us to ensure that it would be affordable and workable for the owner managed businesses that make up the majority of our membership. It was a refreshing change to be presented with an idea that had been conceived specifically with the opportunities and limitations of these vibrant small food producers in mind."
Details of the Yorkshire PR hamper:
- 8 places in a food and drink from Yorkshire themed hamper for deliciouslyorkshire members
- The first press desk drop day to take place in August
- An opportunity to take advantage of the cost efficiencies offered by linking up with other regional producers
- An opportunity to access the network of contacts built up by an established PR agency
- An experienced PR team presenting your products to food and drink journalists working at national magazines and newspapers in London on a one to one basis
- Giving influential journalists an opportunity to taste and enjoy your products
If you want to find out more about the Yorkshire hamper media desk drop please get in touch kate.gray@mcgpr.co.uk.
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 307 0113 or email christine.mortimer@mcgpr.co.uk.