MCG launches a taste of Asia
MCG is working with CP Foods to launch its new CP Authentic Asia range in the UK with a trade and consumer campaign to support and encourage listings.
With the appetite for Far Eastern flavours continuing to rise, the new frozen ready meal range has been developed in Thailand using authentic recipes to enable people to experience the true taste of Asia without having to cook from scratch.
CP Authentic Asia includes Prawn Wonton Soup with Noodles, Red Thai Chicken Curry with Jasmine Rice, Bangkok Firecracker Prawns, Aromatic Crispy Duck with Pancakes, King Prawn Wonton Soup, Green Thai Chicken Curry with Jasmine Rice, Chicken Yakitori and Chicken Pad Thai.
The range was showcased at Selfridges Senses of Thailand promotion at its flagship London store in July and is now available in more than 200 Morrisons across the UK.
Account Manager, Joss Rankin said: "This is a fabulous project to work on, combining as it does a strong trade campaign with an innovative consumer media push with a strong emphasis on social media."
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 307 0113 or email christine.mortimer@mcgpr.co.uk.