Black sheep brewery appoints MCG PR
Black Sheep Brewery has appointed MCG PR to handle trade and consumer public relations for its world-famous brand.
The Masham based company, which currently supplies some 700 outlets throughout the North of England, as well as UK wholesalers and pub chains, commissioned us following a five-way pitch.
MCG will be supporting the brewery's popular cask beers Black Sheep Bitter, Black Sheep Ale, Emmerdale and Riggwelter as well as its extensive range of bottled beers, which include Holy Grail: currently taking London and New York by storm as Monty Python fans flock to see the musical Spamelot.
"We have invested heavily in our brewery recently, expanding our capacity to support the growing number of 'FlagSheep' inns as well as major pub groups and supermarkets," said Managing Director Paul Theakston. "We have an excellent story to tell and are looking forward to working with MCG to reach all our customers: from publican, to retailer to Black Sheep drinker.
MCG Director Christine Mortimer comments: "We're really going to enjoy this account - there is a unique, maverick quality to Black Sheep, which is a hugely popular brand with a distinct sense of humour as well as the mark of great quality beer."
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 268 5000 or email christine.mortimer@mcgpr.co.uk.