News and blog posts from MCG

MCG secures social advertising brief for Pink Lady® and Tenderstem®


Building on the success of its ongoing integrated PR, media relations and social media activity for Pink Lady® apples and Tenderstem® broccoli, MCG has secured the social media marketing strategy and implementation brief for both brands in 2016.

Fresh produce brand management, marketing and intellectual property specialist, Coregeo® Ltd, appointed MCG to handle both its leading brands in late 2014 as part of a wide-ranging marketing refresh. With both brands recording impressive growth in recent years and planning an increasing commitment to digital and social activity, Coregeo® asked MCG to devise a multi channel social media marketing campaign to support the agency’s editorial content generation and channel management activity.

Commenting on the win, MCG’s Director Kate Gray said: “Both Pink Lady® and Tenderstem® are well-loved and inspire real loyalty from consumers. Our aim is to inspire consumers to try new things and tap into the wealth of recipes and lifestyle content available from both brands. PR is part of the DNA of our business: we believe that when useful, interesting and characterful content is carefully targeted it can really boost a brand’s currency amongst new and existing audiences.”

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