A New Year, a new career courtesy of Premier Training
January is often a time when people re-evaluate their careers, with many people dreading their return to work after an enjoyable festive period.
Using this as a hook, MCG worked with Premier Training International, the leading training provider to the fitness and leisure industry, to sell in and set up regional radio interviews. A simple tailored and targeted email pre-Christmas was all it took to galvanise and capture the attention of key radio journalists and planning teams up and down the country.
We adopted a 'show not tell' approach when it came to promoting the quality of the Premier Training International courses, so rather than trying to place the Careers Advisors from Premier, we sold in local graduates who had benefited from the high class training and who managed to go on and secure jobs in the industry. We used the interviews to talk about the importance of working in a career that you feel passionate about, as well as highlighting the opportunities that exist within the rapidly growing £3.8 billion health and fitness industry.
The campaign secured 20 regional radio interviews from BBC Wales to BBC Humberside and Premier Radio in London.
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 307 0113 or email christine.mortimer@mcgpr.co.uk.