MCG shops for clients
MCG has been shopping for clients: Bioshoppingtm to be precise for market insight specialist Nunwood.
We organised a trial for The Times and placed the story across national retail and marketing media on Bioshopping™, which has been developed by Nunwood to definitively measure shopper emotions and drive sales and is currently being trialled by a top-3 UK supermarket.
The patented Bioshopping™ approach is based on store-entrance recruitment, with respondents invited to conduct their normal shop whilst wearing a discreet biometric monitor, a motion tracking device and in the case of qualitative exercises, video-feed spectacles. Over the course of their shop, detailed skin temperature and conductivity readings are taken: long established in clinical psychology as indicators of both positive and negative emotions, together with precise location data across the store.
We organised a Bioshopping™ trip for a Times journalist in London to try out the concept for himself.
Nunwood's Chief Executive Clare Bruce comments: “Studies estimate that anywhere between 75% and 90% of retail choices are driven primarily by emotion. The precise nature of Bioshopping™ will enable retailers to create dramatically more profitable store environments and gain a lasting competitive edge.”
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 268 5000 or email christine.mortimer@mcgpr.co.uk.