Mamas & Papas press preview

Journalists from the top interiors titles had a sneak preview of the fabulous new furniture and interiors collections launched this autumn by Mamas & Papas.

Over nibbles from the wonderful Cibo in-house Italian bistro at the flagship Mamas & Papas Regent Street store, journalists from magazines including Ideal Home, BBC Good Homes, House Beautiful, KBB and the Evening Standard were the first to see two new interiors ranges, Famiglia and Hodge Podge and the new furniture collection, Orchard.

Mamas & Papas

MCG PR's remit is ensuring coverage of the Mamas & Papas nursery collections in the mainstream interiors titles and national magazines, as well as the parenting titles, and regularly places makeovers and products in all these key titles.

Account manager, Daisy Robinson said; "Regular previews with key journalists are crucial in helping us gain the amount of coverage we do for Mamas & Papas. The collections are always so lovely, we know that as soon as the journalists see them, we're halfway there."

Get in touch

If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 268 5000 or email christine.mortimer@mcgpr.co.uk.


More case studies

“The press open day at Mamas & Papas was a great opportunity for me to see their products for myself and hear about the many ranges from the enthusiastic and informed MCG PR team. Before the visit I had no idea of the range of new interiors products, so for me the tour of the store was a real eye-opener. I've already requested samples and can't wait to use the products in our next shoot.”

Heather Young
Interiors Editor at Ideal Home