Mamas & Papas
MCG works with Mamas & Papas to promote its design-led furniture and interiors collections. The coverage for these products has gone from almost nothing to double page spread features and regular product placement across the homes & interiors magazines since MCG turned its focus to this area of Mamas & Papas business.
Leading nursery retailer, Mamas & Papas asked us to create media interest in its extensive collection of nursery furniture and interior accessories in the homes and interiors media as well as pregnancy/parenting titles, women's magazines and national and regional newspapers relevant to its 34 stores nationwide.
MCG developed a strategy combining product placement, trend commentary and real home makeovers in order to ensure that the nursery became a new focus for magazines more used to focusing on kitchens, living rooms and bathrooms. A look book detailing key pieces and new ranges makes the collection more newsworthy and easier to navigate for busy journalists.
Mamas & Papas furniture and interiors products have appeared alongside design heroes and interior design giants in the pages of Elle Deco, Living etc, Ideal Home, and Your Home as well as features in regional and online media.
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 268 5000 or email christine.mortimer@mcgpr.co.uk.