MCG drives national franchise profile sky high

MCG has secured a prime slot on new Sky TV channel 'Start your business TV' for client Driver Hire.

Recruitment of top quality franchisees is a prime objective of our work for the national recruitment specialist, so the channel, which interviewed Driver Hire's Chief Executive Chris Chidley about the benefits of investing in a franchise network, is a key media target.

Driver Hire

The national franchise operation, which provides drivers and other workforce to businesses across the UK on a temporary and permanent basis, has an ongoing recruitment drive for budding entrepreneurs looking to run their own business.

MCG has also placed case studies about individual Driver Hire franchisee success stories in a wide range of national and specialist media, from the Daily Mail to Franchise World and works with Driver Hire's existing network of over 100 franchisees across the UK to help promote their business.

Get in touch

If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 307 0113 or email christine.mortimer@mcgpr.co.uk.


More case studies

“It meant a mad dash to Harrow to fit in with Sky TV's filming schedules, but this was an invaluable opportunity to communicate with people thinking about running their own business and share with them the benefits a national, quality franchise operation can bring. MCG's national and specialist media contacts are invaluable in securing opportunities like these.”

Chris Chidley
Driver Hire's CEO