MCG help Damart raise money for Heart Research UK
This year Damart has decided to go a step further in supporting and raising money for key charities and with help from MCG has linked up with Heart Research UK to design a limited edition t-shirt.
With all profits from the t-shirt being donated to the charity, Damart is helping to raise money for pioneering, life-saving research into cardiovascular disease, the biggest killer of women over the age of 50. As most of Damart's customers are older women, we suggested Heart Research UK as a perfect fit when Damart showed interest in looking for another charity to support.
In order for us to generate lots of media coverage we secured help from Susan McFadden, the lovely new star of West End show Grease. Susan took time out of her busy acting schedule to model the lovely white fitted t-shirt that features a design of the Heart Research UK logo surrounded by a diamante heart with a Damart tag on the sleeve.
With Susan's help and a strong product made exclusively for a good cause, we were given the chance to create media hits for Damart in the women's weekly magazines as well as strong coverage online and in regional newspapers across the country.
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 268 5000 or email christine.mortimer@mcgpr.co.uk.