Charles Yorke makes waves at KBB Exhibition
Our remit for handcrafted furniture expert Charles Yorke goes beyond simply supplying PR services - we are involved with devising marketing strategy for this enlightened, PR focussed business. Charles Yorke has gone from strength to strength in the past 12 months culminating in the company's first appearance in the prestigious VIP area of the KBB show at the NEC in Birmingham.
Charles Yorke decided to use the exhibition as an opportunity to capture the attention of prospective customers whilst thanking the partners who have helped to build its success. Having developed a new brand identity with help from MCG and The Consult, KBB also provided an ideal time to launch the new branding. Charles Yorke tasked MCG with supporting its bid to impress at KBB. Whilst the design and manufacturing team set to work producing three stunning new furniture designs for the show, we devised a programme of events and media relations to maximise the impact of their hard work.
Digital press packs and individual media appointments ensured that key publications each had the information they needed whilst a partnership with Viking the appliance manufacturer enabled us to have the theatre of a chef cooking delicious stir fries on the stand. Passers by were enticed on to the stand by an unbeatable combination: exciting designs and a delicious free lunch.
MCG also arranged an intimate event for Charles Yorke's loyal design partners. The dinner was hosted by key members of the team and provided an informal opportunity to gather feedback and discuss new ideas.
Media coverage for the new ranges has been significant with features in key consumer and trade titles. Charles Yorke has also secured a number of prestigious new contracts from retailers who were impressed by the scale and scope of their work.
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 268 5000 or email christine.mortimer@mcgpr.co.uk.