Charles Yorke
Handcrafted furniture specialist Charles Yorke asked MCG to achieve maximum exposure for its bespoke kitchen furniture in a carefully selected group of magazines.
Charles Yorke offers each customer a personally tailored service which can take a number of months. In order to achieve coverage for the company's work we need customers to allow the media into their homes and to agree to interviews and photography at the end of the project.
MCG has developed a strategy that makes this process as easy as possible for Charles Yorke's customers whilst allowing the magazines the information and access they need. Our strong relationships with these magazines mean we can offer each project to the appropriate title as an exclusive working closely with the journalists and our client to ensure that the imagery in advertising never precedes editorial coverage. This approach regularly enables us to achieve four and five page features in titles like 25 Beautiful Kitchens and Essential Kitchen Bedroom and Bathroom.
We work as an integral part of Charles Yorke's marketing function which enables us to ensure that our activity is consistent with advertising and printed material. MCG also contributes to Charles Yorke's product planning process suggesting PR-led product development.
Since the beginning of the Charles Yorke campaign we have regularly achieved large case studies featuring Charles Yorke's customers. These case studies have proved to be the ideal showcase for our client's products and their success can be measured by a significant increase in enquiries immediately following publication. In each instance these leads have generated new customers.
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 268 5000 or email christine.mortimer@mcgpr.co.uk.