Case studies

If you would like to know more about MCG's work then
these case studies have been written to illustrate a broad
range of our work and results for different clients.

  1. Weight Watchers Pots

    MCG launches Weight Watchers new Pots

    MCG joined forces with Greencore’s Weight Watchers NPD team to develop new products that would extend the company’s reach into lucrative new supermarket categories, whilst also offering increased opportunities for editorial coverage. Weight Watchers’ Pots concept was designed to cross over into the lunch and light meal market. Having secured an exclusive initial listing with

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  2. BBC Filming TaxAssist Accountants

    Small business champion gets national voice

    In a sector worth £12.4 billion a year to the UK economy, with some 900 operations, employing over 520,000 people, achieving share of voice for national franchise operations is a competitive business.

    Perhaps best known for its fast-food chains and retail outlets, the sector is also generating growing success in the business-to-business arena and MCG is working with one of its most successful protagonists – TaxAssist Accountants – to raise the profile of the franchise network nationally and as it prepares to export its winning formula internationally, to Canada, the U.S., New Zealand and Australia.

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