MCG joined forces with Greencore’s Weight Watchers NPD team to develop new products that would extend the company’s reach into lucrative new supermarket categories, whilst also offering increased opportunities for editorial coverage. Weight Watchers’ Pots concept was designed to cross over into the lunch and light meal market. Having secured an exclusive initial listing withRead more
If you would like to know more about MCG's work then
these case studies have been written to illustrate a broad
range of our work and results for different clients.
In a sector worth £12.4 billion a year to the UK economy, with some 900 operations, employing over 520,000 people, achieving share of voice for national franchise operations is a competitive business.
Perhaps best known for its fast-food chains and retail outlets, the sector is also generating growing success in the business-to-business arena and MCG is working with one of its most successful protagonists – TaxAssist Accountants – to raise the profile of the franchise network nationally and as it prepares to export its winning formula internationally, to Canada, the U.S., New Zealand and Australia.Read more
Gold Award winning campaign for Best Use of Photography at the CIPR Pride Awards Yorkshire and Lincolnshire 2011
Campaign Brief Damart is one of the leading home shopping brands for more traditional customers, but it is looking to attract younger women. MCG is responsible for Damart’s media relations, which includes a specific remit to generate editorial coverage in magazines read by the younger target market of women aged 40 to 55. Until thisRead more