Integrated launch of Damart’s AW18 collection
For 50+ fashion brand, Damart, MCG launched Damart’s autumn/winter 18 collection, with an integrated campaign starting with an event for key journalists at The Mondrian Hotel in London.
Hero products from the new collection, which includes on-trend pastels and wearable classics, feature in a look book given to all key fashion journalists
Running alongside the press office placing media coverage of the collection, MCG also executes a multi-channel social advertising campaign for each season
Our remit is to build an engaged audience of 50+ women who are interested in fashion and online shopping, and deliver relevant, interesting content to them
We create content for all channels, build relevant audiences and implement advertising based on specific KPIs for different content areas (e.g. driving traffic, generating video views, driving conversions)