Case studies

If you would like to know more about MCG's work then
these case studies have been written to illustrate a broad
range of our work and results for different clients.

Integrated launch of Damart’s AW18 collection

Integrated launch of Damart AW18

Integrated launch of Damart AW18

For 50+ fashion brand, Damart, MCG launched Damart’s autumn/winter 18 collection, with an integrated campaign starting with an event for key journalists at The Mondrian Hotel in London.

Hero products from the new collection, which includes on-trend pastels and wearable classics, feature in a look book given to all key fashion journalists

Running alongside the press office placing media coverage of the collection, MCG also executes a multi-channel social advertising campaign for each season

Our remit is to build an engaged audience of 50+ women who are interested in fashion and online shopping, and deliver relevant, interesting content to them

We create content for all channels, build relevant audiences and implement advertising based on specific KPIs for different content areas (e.g. driving traffic, generating video views, driving conversions)

Get in touch

If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 307 0113 or email christine.mortimer@mcgpr.co.uk.