Case studies

If you would like to know more about MCG's work then
these case studies have been written to illustrate a broad
range of our work and results for different clients.

Launching Frozen Tenderstem®


In January 2018, MCG was tasked with raising awareness of the launch of Frozen Tenderstem®, a world-first and huge area of NPD for the brand

A schedule of cross-channel brand advertising targeted to our identified demographic – Iceland/value shoppers and those already familiar with the Tenderstem® brand

Created an animated video which was advertised via YouTube pre-roll and Instagram

Carried out a blogger campaign to generate recipes for the social campaign

Press office support, placing news stories in key media titles to inform readers of the exciting new launch

Get in touch

If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 307 0113 or email