Driving people to Save Water Save Money
MCG was tasked with driving awareness of Save Water Save Money and its new Water Savings Calculator. The company, which works with Water Companies around the UK to help households save water and money on annual bills, challenged MCG to increase brand awareness, grow website traffic and drive people to the Water Savings Calculator.
Create brand awareness and encourage users to complete the new online Water Savings Calculator by targeting media and bloggers with stories about the Water Savings Calculator and how UK households could save water and money with simple changes.
Identifying and liaising with key journalists on short and long lead publications, specifically with a focus on news, home, consumer and lifestyle media
Drafting topical news stories such as linking to World Water Week
Using regionalised statistics from Water Savings Calculator completions to target media publications with information about water waste and where households can save water and money
Contacting bloggers for reviews on money saving products as well as organising competitions with bloggers for product giveaways to further drive awareness
Advising on targeted Facebook advertising to reach different demographics on social media
Coverage on ITV This Morning, in national newspapers including The Telegraph and The Sun, as well as local newspapers within catchment areas of the water boards
Coverage on consumer websites, e-newsletters and money saving magazine columns including Money Saving Expert, Yahoo, Closer, My Weekly, Woman’s Own and Your Home
Blogger coverage within top money saving bloggers