Case studies

If you would like to know more about MCG's work then
these case studies have been written to illustrate a broad
range of our work and results for different clients.

Creating a coffee trail for Northern

For rail operator Northern, we combine our PR and social media knowledge to deliver collaborative campaigns which reach key audiences across a range of platforms

As part of a campaign to highlight hidden gems along the Northern network, we created a Coffee Trail experiential event

Influencers and social media competition winners were taken on a trail of the Colne Valley to experience the independent sights, sounds and flavours of the region, finishing at an award winning coffee roastery

Results included coverage from target influencers and across local media websites, as well as Facebook Live documentation of the event throughout the day, which resulted in Northern customers on board joining the event

    Northern Coffee Train - rail trip from Manchester Victoria to Dark Woods Coffee in Marsden -  feat. Silk Street Jazz - Picture date Sunday 19 November, 2017 (Marsden, West Yorkshire)    Photo copyright, contact for licensing. For licensed images, credit should read: Jonathan Pow/jp@jonathanpow.comNorthern Coffee Train visit to Dark Woods Coffee


Get in touch

If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 307 0113 or email