Case studies

If you would like to know more about MCG's work then
these case studies have been written to illustrate a broad
range of our work and results for different clients.

  1. IMG_0226

    Bloggers take to the Thames with Tenderstem®

    Challenge: MCG was tasked by Tenderstem® to engage influencers and build a personality for the Tenderstem® brand while communicating all the different ways Tenderstem® can be eaten. MCG developed Try Something New with Tenderstem® – a summer event inviting fitness, food and lifestyle bloggers to try paddleboarding on the Thames, followed by a raw Tenderstem®

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  2. water drop resized

    Driving people to Save Water Save Money

    Challenge: MCG was tasked with driving awareness of Save Water Save Money and its new Water Savings Calculator. The company, which works with Water Companies around the UK to help households save water and money on annual bills, challenged MCG to increase brand awareness, grow website traffic and drive people to the Water Savings Calculator.

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  3. IMG_7712

    Engaging bloggers with a food photography masterclass

    Challenge: MCG was tasked by Pink Lady® apples to engage a variety of bloggers and journalists in order to increase awareness of the brand. MCG selected bloggers from a range of areas, with a specific focus on fashion, beauty, fitness and lifestyle in order to gain exposure for the Pink Lady® brand in new places

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  4. Cabana Launch - Mirandinha

    Injecting South American spirit into Newcastle

    Having already opened Leeds and Manchester in the North for Brasilian Barbecue restaurant chain Cabana, MCG was tasked with opening Cabana’s third site outside of London in Newcastle. Cabana wanted to create a pre-launch buzz in the city before it officially opened in the heart of the Toon.

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  5. Cabana Leeds launch

    Launching Cabana in Leeds

    At the end of 2014, Cabana launched its first branch in the North of England. Recognising the competition from existing restaurants and new restaurants opening in Leeds and its location away from the main thoroughfare, Cabana wanted to ensure the Leeds community was talking about Cabana and help drive footfall.

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  6. MCG PR Weight Watchers ASDA invitation

    Weight Watchers Cross-Category Atrium Event at ASDA

    The Challenge:

    The Weight Watchers Food range is the ninth largest grocery brand in the UK and ASDA is the number 1 retailer for the brand. Weight Watchers asked MCG to coordinate an all-day event at ASDA HQ to raise awareness of the full range of Weight Watchers products available in-store and to give the ASDA colleagues an opportunity to taste from the Weight Watchers range.

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  7. Heck Facebook Competition

    Social Media set up for Heck Foods


    Premium sausage company Heck Foods asked MCG to establish a social media template for its brand using multiple social media platforms. Our role was to build followers and create engagement in preparation for the launch of a number of innovative new products including Chicken Italia (a low fat chicken sausage) and Fair & Square (a square sausage perfect for sandwiches) as well as the planned launch of the brand’s online shop.

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  8. Building Wasabi's sushi white rose

    Launching Wasabi Leeds


    Support the launch of Wasabi Sushi & Bento in Leeds, its first venture outside London, by raising awareness of the brand outside the capital


    Create excitement and engagement in the run-up to opening
    Engage with the Yorkshire community through social media
    Raise awareness of the brand with the region’s media and bloggers
    Create a buzz on launch day and drive footfall into stores

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  9. Red Lion Square, London low res

    Damart: Warming the Nation

    Campaign brief Our client Damart, asked MCG to devise a campaign that would re-assert the position of their famous thermals as the number one for consumers, beating off other famous retail fashion stores as well as introducing their thermal range to a younger, more fashion-conscious audience. Campaign strategy MCG executed a well-timed media relations campaign

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  10. Weight Watchers Pots

    MCG launches Weight Watchers new Pots

    MCG joined forces with Greencore’s Weight Watchers NPD team to develop new products that would extend the company’s reach into lucrative new supermarket categories, whilst also offering increased opportunities for editorial coverage. Weight Watchers’ Pots concept was designed to cross over into the lunch and light meal market. Having secured an exclusive initial listing with

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  11. BBC Filming TaxAssist Accountants

    Small business champion gets national voice

    In a sector worth £12.4 billion a year to the UK economy, with some 900 operations, employing over 520,000 people, achieving share of voice for national franchise operations is a competitive business.

    Perhaps best known for its fast-food chains and retail outlets, the sector is also generating growing success in the business-to-business arena and MCG is working with one of its most successful protagonists – TaxAssist Accountants – to raise the profile of the franchise network nationally and as it prepares to export its winning formula internationally, to Canada, the U.S., New Zealand and Australia.

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