I’d never been to a focus group before so I was intrigued and excited when our client Greencore, invited me along to a session to discuss a new Weight Watchers product.
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Leeds is missing a Moose
Every evening as I drove through that underpass I admired the artwork that adorned the walls. Someone inspired and talented had taken a scrubbing brush to those grotty tiles and removed the exhaust fumes and dust to create images of flowers bowing in the breeze and swirling script – every night this reverse graffiti genius reminded me to ‘go gently’. That graffiti cheered me up and made me smile night after night. And then one day it was gone
Read moreSnow Globes and I: Precious Things
I’ve been hooked since birth; being given a snow globe in May is no easy feat for an Irish gift buyer, and it’s snowballed since then.
Read moreGraduand to Graduate
After 18 years of being in the education system I expected the transition from university to the world of work to be a difficult one. Surprisingly, I found myself actually looking forward to leaving my student days behind me, no longer did cider, student nights and chat shows appeal to me.
Read moreThe world according to YouTube
This link caught my eye earlier today. It details a new YouTube initiative called ‘Life in a Day’, which is a user generated campaign that will accept HD video submissions filmed on 24 July across the world in a bid to create a film which shows what the day looked like around the world.
Read moreWho won the World Cup?
Firstly I should say that I am not an ardent football fan. My colleague Sarah may be celebrating with the ecstatic football fans in Barcelona this morning but, here in Leeds, the damp morning after an aggressive karate-cum-football night before; it seems to me that the ultimate winners of the World Cup 2010 might be South Africa.
Read moreTo axe or not to axe?
Conspiracy theories are always rife within the PR industry. Now we’re not talking assassinations or aliens, more like the stunt used to create some hype around Tom Jones’s new album. Most of the unassuming public believe that these stories are leaks, such as the latest one released by Island Records; the vice president reportedly sent an email to colleagues calling Tom’s new album a ‘sick joke’. But we know not to believe this, don’t we?
Read moreHave you got a warrant?
With time to spare I found myself examining the packaging of all the things we were eating for breakfast. It all started because I had bought some Wilkin & Sons Tiptree Greengage Jam: as an Essex girl I will always opt for it over the sloppy French stuff. The branding for Tiptree conserves is reassuringly [...]
Read moreTragedy is the new black
When did the media get so ghoulish? Has the 24 hours news cycle led to us forget that many people whilst wanting to know the latest news, don’t want it to be exploited to the nth degree?
I’m pretty hardcore. Much prefer gritty documentaries, grainy films about war and human suffering to comedy and period romances. But I have not been able to stomach the recent reporting of “tragic” events.
It seems to me, the great British public is growing to love a good tragedy. First came the school bus crash in Cumbria in which two teenage school pupils died. Awful. But I knew it was awful, I didn’t need to listen to endless interviews with “experts” and callers to radio phone-ins to confirm how tragic it was.
Read morePR – It’s back breaking work
I recently had to fill in a questionnaire and it gave me food for thought. It was a general questionnaire about the state of my physical and psychological health. I don’t drink enough water, I should exercise more, my blood pressure is fine and it appears that I really like my job.
Many of my friends and family have worthy careers doing useful things; builders, police officers, doctors and teachers. In my head they go to work each day and come home again knowing that they have done something practical, useful and significant.
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