Ahead of Wednesday’s first football international match at Wembley since England’s terrible World Cup campaign, football fanatic and sports marketing director Gary McCall looks at what Brand England needs to do to restore faith in our national team.

“In this time of austerity is there anything that can lift this nation more than a successful national football team?

Everyone thought that Brand England could not get lower than when we failed to qualify for Euro 2008 but the recent World Cup 2010 performance of the national team has had terrible consequences, which reach further than the football and sports industry. That aside and as we look forward to the next round of qualifying matches we have to face facts – our national football has regressed years irrespective of what we do now. From a brand building point of view the FA must act now and remove Capello – it’s the only way to salvage Brand England.