Call me a cynic, but as every good marketeer knows, Valentine’s Day is not about hopelessly romantic gestures and candlelit dinners for two: it’s the seasonal opportunity between Christmas and Mother’s Day to achieve stand out for your brand. And with Britons spending £880 million (according to the expert on all things romantic, Travelodge) on Cupid’s favourite festival this year, it’s not showing any signs of fading away.
Traditionally romantic brands and products have come up with some great stunts and surveys, but we’ve really enjoyed the more irreverent and even downright gloomy examples this year. Here’s a round up of our favourite stunts, top tens and surveys:
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