Archive for the ‘PR’ Category

Applying yourself

Posted September 6th, 2011 by Christine.
Category Business, Office Politics, PR, Social Media Tags , , , ,

When you apply for a new job, try to get the company name right at least. Just a thought.

And it helps if you don’t address any correspondence to me as Mr Mortimer, or misspell my co-director Kate Gray’s surname. In fact, if you’ve anything about you, you will have found out that it is the third musketeer, the “C” in MCG, Sarah Chadwick, who takes the lead on all things recruitment and training here.

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AweSEOme

Posted August 4th, 2011 by Joss.
Category Business, PR, Social Media Tags , ,

It was sold (well given away really) as a round table discussion about Search. So, I took my brain along to the first of several events running in conjunction with the Leeds Digital Festival. Greeted by an enthusiastic turnout at The Adelphi, I sandwiched myself between some SEOeeks and a writing desk and things got started.

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Getting behind the camera with the London College of Fashion

Posted June 21st, 2011 by Rachel.
Category Photography, PR Tags , , ,
Aw11 011

Never a dull moment on the Damart fashion account: Sharan and I were lucky enough to spend two days at the London College of Fashion and help style the new AW11 Look Book recently.

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Satisfaction in a job well done

Posted June 1st, 2011 by Kate.
Category Office Politics, Personal, PR Tags ,
furniture 005

I keep looking over my shoulder today. It’s not a nagging sense of impending doom or the worry that I am being chased by angry toddlers that has me craning my neck. I just want to admire my handiwork.

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Super injunctions – an unjust law for the rich?

Posted May 24th, 2011 by Sharan.
Category Media, PR, Social Media Tags

Yesterday, the identity of the premiership footballer dominating news pages across the country for the past month, was finally revealed by MP John Hemming on live TV as a result of parliamentary privilege. However, most of us Twitter users already knew the name of the footballer in question weeks ago… although I’m going to refrain from writing it at risk of being sued.

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Team Leisure goes social

Posted May 16th, 2011 by Rachel.
Category PR, Social Media Tags , , , ,
facebook screengrab

Last week, MCG’s ‘Team Leisure’ ran an intensive day of social media training specifically tailored to a leisure industry audience.

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Do you know how to disappear?

Posted April 15th, 2011 by Katie.
Category Accountancy, Personal, PR Tags ,

What do I love most about my job? Well today that answer is learning about something that in any other job I would probably never have any knowledge of.

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Accountancy Conference. Boring? Think again!

Posted March 11th, 2011 by Kyla.
Category Accountancy, Events, PR
TaxAssist Accountants

The conference was informative and raised some interesting issues facing the financial industry, but it was really the night ‘do’ that let us put faces to names and strengthen relationships with great clients; because all 182 franchisees are our clients. Working closely with TaxAssist Accountants support centre and franchisees across the country, provides us the opportunity to get to grips with issues effecting small businesses in the most remote regions of the UK.

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Would you like to come back for a Dolce Gusto?

Posted February 28th, 2011 by Kate.
Category Marketing, Media, PR Tags ,

So, This Morning will be the first UK TV show to feature paid for product placement. Phil and Holly will be making cups of Nescafe for their guests with their new Dolce Gusto machine. The deal has cost Nestle £100,000 for a three month package.

There has been a great deal of debate about how this will impact on viewers’ experience of prime time shows. Will our favourite soap stars be extolling the virtues of their favourite cereal whilst sporting branded clothing?

ITV made the Good Morning slot available to PR’s last week and within 36 hours the deal was done. They are keen to let us know that not all these opportunities will be brokered at such short notice, giving clients time to factor the activity into their wider marketing plans.

From a PR point of view I am both excited and saddened by the development. For clients with big budgets to deploy, this new channel to promote their brand is, no doubt, a powerful and important one. And if anyone is going to be advising on how to get the most out of it, I’d like to think that PR practitioners will be making sure they understand the opportunity.

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You work in PR…I’ve never really been that convinced

Posted February 14th, 2011 by Kate.
Category Marketing, PR Tags , ,

I was at a party the other day and chatted to a man who wasn’t convinced of the value of PR. He said he could see how it might influence other people, but that when it comes to his decision making process he couldn’t see that he would ever be influenced by something so artificial. Consumers might be easily swayed but he wasn’t so gullible. I am paraphrasing, of course, in fact he was very positive about my profession and keen to hear why I believed otherwise.

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