As a recent graduate looking to start a career in the PR world, I was very grateful when MCG agreed to take me on for two weeks to give me some work experience. Today is my last day, and the fortnight has flown by.
Read moreArchive for February, 2012
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Fat Kyla’s Food Blog – Lording it up at The Luxe
After a busy couple of days desk dropping we booked a table at The Luxe, John Torode’s Spitalfields restaurant.
Read moreRomance will never die while PR exists
Call me a cynic, but as every good marketeer knows, Valentine’s Day is not about hopelessly romantic gestures and candlelit dinners for two: it’s the seasonal opportunity between Christmas and Mother’s Day to achieve stand out for your brand. And with Britons spending £880 million (according to the expert on all things romantic, Travelodge) on Cupid’s favourite festival this year, it’s not showing any signs of fading away.
Traditionally romantic brands and products have come up with some great stunts and surveys, but we’ve really enjoyed the more irreverent and even downright gloomy examples this year. Here’s a round up of our favourite stunts, top tens and surveys:
Read moreA week in numbers
1 – Gorkana breakfast meeting with James Hall from the Telegraph
1 – Team member away skiing, 3 team members back in one piece
1 – Team member sticking to ‘alcohol-free February’
2 – Over-fed (now fat) goldfish
Fat Kyla’s Food Blog – Creating something special…
Last Wednesday Ross Jankin, Wells, Rachey Babe and I went to Create, the new social enterprise restaurant in Leeds. Their strap line, ‘Where good food and people matter’, is displayed above the open kitchen set in what could be Google’s offices; chrome meets colourful lights and chairs.
Read moreGive the experts their heads
As a non-skier who nonetheless loves ski holidays, I decided to add to my usual schedule of walks, spas and bars in the French resort of Tignes last week, by learning to drive a Husky-drawn sled.
I use the term “drive” loosely – it was more about strong core control (thank you pilates) to balance the sled as the dogs did their stuff and sensible use of the brake to ensure the sled didn’t hurtle into the dogs on downhill runs – but what an incredible, exhilarating experience.
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