One of the opening statements from NMA Live last Friday left a lasting impression. It was from Chris Buckley (@buckers), Head of Consulting at Headstream. He said that few brands are built to be social, and I couldn’t agree with him more.
Read moreArchive for September, 2011
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The Power of Plush – Has The World Gone Mad?
I’m all for cuddly toys. I’m not going to lie; Fraser, a slightly off-brown rabbit which my mum got free with a purchase of Estee Lauder when I was 6, remains at my bedside to this day. Even at the age of 27, his presence invites normality. He’s always there, just hanging out. The fact that global brands are now taking advantage of the child inside and associating powerful FMCG brands and financial services with these soft and cuddly statues of childhood is brand association at its lowest
Read moreTaste Test – Raspberry yoghurt
As the work experience girl at MCG, I expected to be making endless cups of tea, and alphabetically organising hundreds of files, so I was delighted when Rachel asked me to run their weekly taste test.
The food in question today was raspberry flavoured yoghurts. I know what you’re thinking; can eight products made up of milk and raspberries really taste that different? As we found out, the answer was yes, very!
Read moreWork experience at MCG
I remember turning up on my first day at MCG as a young, shy, teen not knowing what to expect from the big daunting world of work. As the days at MCG continued, I was always looking forward to the next day not knowing what job I would be given. From writing press releases, research work and blogging, to jobs such as cuttings and mail outs, I’ve pretty much done a selection of exciting tasks. Okay, well not all of the jobs were exciting. You have your repetitive ones, but someone has to do them!
Read moreAn Unemployed Woman
On my way to work this morning, among the carrion on the A64, I was greeted with the sombre news that despite Big Dave’s best efforts, long term unemployment has doubled over the past year.
Read moreGuest blogger Matt Cooper gives us his book review
When I won eleven brand new paperbacks from MCG I didn’t know what to do because I’d never taken possession of more than six new books in one go before. So, naturally, I pretended I was a Booker Prize judge. And then I put them in an artfully wonky pile and took a photograph of them.
I looked at the titles, read the blurb, fondled the covers, read the review quotes, checked how many chapters they had, read the first lines, fanned the pages, smelt their scent, made a cup of tea and then put them in an artfully wonky pile again. I did all the procrastinating things people who supposedly like reading do before they start reading. And eventually I did start to read one of them. I’ve now read four and here’s what I thought of them.
Read moreAdding a little local colour
Anyone looking at MCG’s branding will guess that we love a bit of colour, so I was delighted to see the new Leeds City Region logo at the Local Enterprise Partnership Summit at the Royal Armouries today. It’s a real celebration of local colour
The coloured circles, each represent one of the ten districts which make up the Region: Barnsley, Bradford, Calderdale, Craven, Harrogate, Kirklees, Leeds, Selby. Wakefield and York, created a colourful rainbow of balloons on the screens above the heads of 750-plus public sector chiefs and leaders of private business which made up the audience.
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