Tomato Ketchup Taste Test Shocker Silences PR Professionals

Posted November 26th, 2010 by Joss.
Category Friday taste test, Interests Tags ,

After the resounding and quite frankly, overwhelmingly shocking results of MCG’s last taste test, we decided to hold another in honour of one of Britain’s best traditions; the humble chip. And what does one use to grace the humble chip? Why tomato ketchup of course.

Ketchup, red sauce, tommy k; we had them all and settled on the six brands which we thought best represented the current market:

  • Daddies
  • Posh
  • Tesco Own Brand
  • Heinz Tomato Ketchup
  • Branston
  • Lidl’s Danish Ketchup

There was  initial uproar when one tester, who shall remain nameless, declared that she would ‘just know’ which was Heinz. Others confessed to being Daddies virgins and suggested that the posh one was in fact a chutney.

Political correctness aside, the tasting began, with delicious chips courtesy of Nash’s Fish and Chips on Harrogate Road. All of us were initially traumatised by plate D’s watery, almost slime like consistency while plate F’s vinegary punch proved a massive hit.

Plate A sparkled with its glossy, shiny coat and acidic kick and although Plate B looked like baby vomit, its authentic tomatey flavour threw everyone. Plate E was the steady-Eddy of the group, gaining comments such as ‘nothing special’, ‘leaves me cold’ and ‘no comment’.

Once the scoffing had died down and the grease had been thoroughly rubbed into our trousers, the scores were counted and verified by our resident adjudicator, the winner was announced…

Nothing could have prepared the team for the shocking result; the sound of seven jaws dropping to the floor resembled seven ham hocks hitting the deck. The outright winner and all round favourite was not Heinz, as predicted, it wasn’t even Daddies or Branston. Lidl’s Danish Kania Tomato Ketchup smashed the big name brands out of the … sauce … with a 16 point lead and its well-rounded vinegary taste explosion.

I’m putting it out there; opt for something cheaper, foreign and decidedly more zingy, Kania Tomato Ketchup. Don’t be scared, it’s OK, we won’t judge you … But we may mark your patriotism out of 10.

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  1. Paul says:

    Clever idea! Wish I’d thought of this one first :^P

    I’ve always found cheap and cheerful is always a good one with Ketchups, I’ll have to see if I can hunt down a Lidl to give this stuff a try.

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