With Halloween turning into a bigger and bigger affair every year, we all decided to get into the spooky spirit and embrace the event fully. Unfortunately no scary costumes this time…maybe next year.
Starting off the week with a few horror stories and tales of random ghostly sightings, all of which are true I’m sure (!), the week culminated in a slightly…no, very competitive pumpkin carving competition!
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“The greatest people you will ever meet and the worst. Beware of plastics.”
Janis from Mean Girls
Our new guest blogger is Chris Kenworthy a photographer and copywriter. He muses on the skill of saying what you mean
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The first track on the radio at MCG this morning was Paul Simon’s ‘Me and Julio Down by the School Yard’. Cue a heated debated about the best songs featuring whistling. So here they are, our top twelve (cos that’s the right number for a mix tape OK) tracks featuring that little added extra. Purse those lips and blow:
Read moreJust a quick blog in admiration of Greater Manchester Police’s PR coup yesterday. A bold and simple idea which made great use of Twitter and media relations to raise awareness of the day to day service our police forces provide.
I am biased by the way. My husband is a police officer and for the past 14 years I have become accustomed to the baffling variety of things he is asked to deal with, from closing the roads in snow and locating missing livestock, to attending post mortems and investigating serious crimes. It’s the sheer volume and variety of responsibilities that makes policing such a complicated and contentious issue. Where we will ever find enough resources to fund this inexhaustible supply of stuff to deal with? Human beings are endlessly creative when it comes to getting themselves in bother it seems to me.
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I was privileged to attend the CBI Yorkshire and the Humber annual dinner recently and hear the Rt Hon Peter Riddell as guest speaker.
Forty years a journalist, nineteen as chief political commentator at The Times, he is now Senior Fellow of the Institute for Government, a charity which aims to improve the effectiveness of government. He is also working on his latest book: “In praise of politicians”. Well good luck with that in the current climate!
I wonder if he’s ever thought of doing the same for his own, oft-maligned profession. “In praise of journalists” hardly has best-seller written all over it, but just think about a world without them.
Read moreAs a PR consultant I spend a fair amount of time thinking about measurement. Ours is a notoriously difficult discipline to quantify – that’s one of the things I like about it. How do you measure the success of a campaign that will build awareness and may influence a purchase or a decision months later? As an industry we are building new techniques and tackling the changing media landscape with a desire to measure our results meaningfully for our clients – The CIPR’s Barcelona Principles may well spell the end of AVE
But, what are the chances of me surviving to see them come to completion? Well I can probably measure that too, using micromorts – a nifty unit of measurement designed to quantify risk. One micromort is a one-in-a-million probability of death. The concept was introduced by Ronald A. Howard who pioneered the modern practice of decision analysis.
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Upon entering the club the very polite receptionist pointed out my error: an illegal denim jacket, which I swiftly hid in my bag. Thank goodness I didn’t opt for the jeans!
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