I’m quite a fan of the USA. Most of my TV watching is West Wing, The Wire, ER and even Friends when extremely hungover. And New York is my first choice for the next MCG PR office and one of my favourite places on Earth.
Read moreArchive for August, 2010
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Inaugural taste test – jaffa cakes
We launch our Friday tasting panel series with the serious business of a jaffa cake-off. Which brand won and which was chemically? Whose was the most citrus?
Read moreBrand England – The Fabio effect
Ahead of Wednesday’s first football international match at Wembley since England’s terrible World Cup campaign, football fanatic and sports marketing director Gary McCall looks at what Brand England needs to do to restore faith in our national team.
“In this time of austerity is there anything that can lift this nation more than a successful national football team?
Everyone thought that Brand England could not get lower than when we failed to qualify for Euro 2008 but the recent World Cup 2010 performance of the national team has had terrible consequences, which reach further than the football and sports industry. That aside and as we look forward to the next round of qualifying matches we have to face facts – our national football has regressed years irrespective of what we do now. From a brand building point of view the FA must act now and remove Capello – it’s the only way to salvage Brand England.
Read moreIt isn’t SPIN!
Last week, PR took centre stage in Marketing Week as they assessed the damage the oil disaster had caused to BP’s reputation following the way the issue has been handled through media relations. Editor Mark Choueke made the crucial point that “PR’s not just spin, it’s brand management”. I felt compelled to respond…
Read moreWeather – whether we like it or not
Recent research by VisitBritain has revealed that foreign visitors to Great Britain are not worried about the weather during their visit. Whilst we all discuss the vagaries of the British climate at the drop of a (waterproof) hat, tourists visiting the UK are not put off by our cooler summers, drawn to our shores by the world class culture and heritage instead.
Meanwhile, this summer has seen a PR debate raging about that most routine of British institutions – the weather forecast.
Read moreTo whom it may concern
I should start by saying I’m a big fan of young people. I have three of my own and I love them and their friends. I don’t buy into the theory that most young people are a waste of space and usually up to no good. Rather, I think they are, on the whole, funny, fearless, sassy, ambitious, inventive, adventurous, bold and loyal.
However, at the moment, I am struggling to defend their attention to detail and real application to the task. As a PR company, we receive many unsolicited CVs every week from young people wanting work experience or jobs. Many of them are either about to start University, part-way through a course or have just finished University. Very few are impressive and many are simply terrible
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Harps Sohal