Archive for July, 2010

It’s the county that counts

Posted July 29th, 2010 by Kate.
Category Interests Tags , , ,
White rose of Yorkshire

It’s Yorkshire Day on Sunday and we’ll obviously be celebrating at Mortimer Chadwick Gray with lashings of Yorkshire Tea, Yorkshire pudding, parkin, balti, rhubarb and Tetley’s bitter.

We have plenty to be proud of in Yorkshire, but then the same could be said of many counties in the UK each with their own identity, traditions, regional specialities and sites of historical interest. So why do so few of them have a county day? Just Yorkshire and Lancashire according to my research, but they only wanted one because we had one first.

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Focus Groups

Posted July 23rd, 2010 by Kyla.
Category Marketing Tags , , , ,

I’d never been to a focus group before so I was intrigued and excited when our client Greencore, invited me along to a session to discuss a new Weight Watchers product.

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Leeds is missing a Moose

Posted July 23rd, 2010 by Kate.
Category Interests, Marketing Tags , , , , ,
Advice for commuters

Every evening as I drove through that underpass I admired the artwork that adorned the walls. Someone inspired and talented had taken a scrubbing brush to those grotty tiles and removed the exhaust fumes and dust to create images of flowers bowing in the breeze and swirling script – every night this reverse graffiti genius reminded me to ‘go gently’. That graffiti cheered me up and made me smile night after night. And then one day it was gone

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Snow Globes and I: Precious Things

Posted July 22nd, 2010 by Joss.
Category Personal Tags , , , , ,
Wailing Wall in a blizzard

I’ve been hooked since birth; being given a snow globe in May is no easy feat for an Irish gift buyer, and it’s snowballed since then.

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Graduand to Graduate

Posted July 21st, 2010 by Sharan.
Category PR Tags , , , , ,
Sharan tells us why she gets that Friday feeling

After 18 years of being in the education system I expected the transition from university to the world of work to be a difficult one. Surprisingly, I found myself actually looking forward to leaving my student days behind me, no longer did cider, student nights and chat shows appeal to me.

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The world according to YouTube

Posted July 12th, 2010 by Becca.
Category Media Tags , , , , , ,

This link caught my eye earlier today. It details a new YouTube initiative called ‘Life in a Day’, which is a user generated campaign that will accept HD video submissions filmed on 24 July across the world in a bid to create a film which shows what the day looked like around the world.

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Who won the World Cup?

Posted July 12th, 2010 by Kate.
Category PR Tags , , , , , , ,

Firstly I should say that I am not an ardent football fan. My colleague Sarah may be celebrating with the ecstatic football fans in Barcelona this morning but, here in Leeds, the damp morning after an aggressive karate-cum-football night before; it seems to me that the ultimate winners of the World Cup 2010 might be South Africa.

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To axe or not to axe?

Posted July 7th, 2010 by Kyla.
Category PR Tags , , , , , ,

Conspiracy theories are always rife within the PR industry. Now we’re not talking assassinations or aliens, more like the stunt used to create some hype around Tom Jones’s new album. Most of the unassuming public believe that these stories are leaks, such as the latest one released by Island Records; the vice president reportedly sent an email to colleagues calling Tom’s new album a ‘sick joke’. But we know not to believe this, don’t we?

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Have you got a warrant?

Posted July 2nd, 2010 by Kate.
Category Marketing Tags , , , , , , ,

With time to spare I found myself examining the packaging of all the things we were eating for breakfast. It all started because I had bought some Wilkin & Sons Tiptree Greengage Jam: as an Essex girl I will always opt for it over the sloppy French stuff. The branding for Tiptree conserves is reassuringly [...]

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