As I walk into the MCG office on my first day, I am instantly greeted by smiling faces in an office decorated with colourful string lights while the pet fish by my desk welcomes me quietly. Sarah Chadwick (the C in MCG) tells me that this experience is what I make it, encouraging me to feel comfortable in order to learn as much as I can.
In the digital age, where a brand’s personality can be reflected in 140 characters and where we are apparently sending more than 150 billion texts every year, you might think that the days of the formal letter were numbered.
Nobody likes special edition confectionary like MCG, so when we saw the latest four KitKat flavours had hit the shelves we knew we had to line up a taste test.
January is the perfect time to decide to do those things that always follow the phrase: ‘I’ve always wanted to…’
When the news that HMV had gone into administration was announced earlier this week, the general reaction was one of sadness, but there was also a general feeling that in the age of iTunes, YouTube, Spotify and – perhaps most significantly – Amazon, it was only a matter of time until the company went under.
Starting university two and a half years ago, it seemed like my time there would pass at a nice leisurely pace. Wrong. It seems like only last week I was moving into my student halls, daunted at the prospect of being a fully-fledged student and setting out on a path towards my career.
In a bid to counteract the Bah Humbug elements in our office (you know who you are crazy ‘the tree can’t go up till the 14th’ people), in December I like to embark on a month of glitter. Every outfit has to incorporate an element of the spangly stuff; whether that be a glitzy top, a jazzy nail varnish or a sparkly shoe.
My name: Shayne Garrett. My crime: driving without a license. My sentence: 2 years in the State of Oak Hampton Penitentiary.
There I stood, in a mock-up court room somewhere in Bethnal Green library, fully clad in a man’s suit on the instruction of my court summons. This was Secret Cinema, a mysterious event which I had been eagerly awaiting since shelling out over £40 on a ticket months earlier. A bit steep I thought, but on hearing glowing reviews of their month-long production of Prometheus earlier this year, I decided to bite the bullet.
Overheard at the CBI Annual Conference in London this week and reflective of the general mood of business people and professional advisers, discussing how to go about “Forging a New Economic Future” for the UK.
The Mayor of London was as entertaining as ever, but – more surprisingly – both David Cameron and Ed Miliband were stage-stridingly powerful and engaging. Only Vince Cable, once at the top of my list of wise and un-politician-like politicians, seemed to have lost his cut-to-the-chase good sense to some scripted generalities about making good ideas become good business.
It’s been a very busy week at MCG, with trips across the country to dress up statues as part of Damart’s exciting new campaign…
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