News and blog posts from MCG

  1. POW_130730_3311 1

    HECK of a project for MCG

      Premium sausage brand HECK has appointed MCG to handle its social media and build the HECK brand in preparation for the launch of a number of innovative new HECK products including a low-fat chicken sausage and a sandwich-friendly square sausage, both of which will launch in the New Year. Established by Debbie and Andrew

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  2. MCG Christmas Card (3)

    MCG Christmas donation to Simon on the Streets

      This year our annual Christmas donation goes to Simon on the Streets, a homeless charity that offers street-based support in Leeds, Huddersfield and Bradford, providing front-line emotional and practical support for those who need it. We will be working with Simon on the Streets in 2014 to help raise awareness of their role in the

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  3. imail

    ‘Appy days for Parcel Pete @ 24 Hour Plays Old Vic Celebrity Gala

      Working with UK Mail on past projects, including launching the Parcel Pete delivery service to the UK press and achieving national coverage, including on BBC Radio 2 Drive Time show, meant the Parcel Pete crew turned to us for advice when teaming up with The Old Vic to support the theatre throughout 2013/14. The

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    Can you Hack it?

    Apparently the term “hack” was first used in the context of writers in the 18th century. Used to describe writers who could produce to order, it was a shortening of “hackney” – a horse that was easy to ride and available for hire. Who knew? Of course today it also has connotations around computer security,

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  5. When an inspector calls – the PR impact of Ofsted reports

    MCG has been helping a number of clients to prepare for potential parental and media backlash from poor Ofsted reports by implementing a reputation management programme and handling media relations. Based on disputed findings from the Ofsted inspectors and triggered by anonymous complaints, the rules of engagement are the same as for all crisis communications

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  6. Christine Mortimer MCGPR

    MCG expands reputation management portfolio

    MCG has expanded its reputation management portfolio, with a series of crisis communications briefs. Managing employee, customer and media relations around factory closures, customer complaints, environmental issues and disputed Ofsted reports, MCG said personal recommendations were key to growth in the sector. “Reputation management work is generally not something you can showcase on your website,

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  7. Wasabi MCG

    Wasabi appoints MCG to launch Trinity Leeds sushi stores

    Wasabi Sushi & Bento has appointed food and drink PR specialist agency MCG to launch its new Leeds stores, which will open in the city’s new shopping centre Trinity Leeds  at the end of the year. MCG will be working with Wasabi to launch the two stores with an integrated campaign of social media activity,

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  8. CBI food

    Food, glorious Yorkshire food

    The clue is in the name, and for ‘Great Food at Leeds’, the catering service at the University of Leeds, it is also a proclamation of which it can be justifiably proud. Catering for over 400 business men and women at the CBI Yorkshire & The Humber Annual Dinner this week, the team brought us

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  9. Taste Inc. Full Range Shot

    MCG wins tasty new project

    MCG has been appointed to handle the launch of CP Foods UK’s new brand Taste Inc. – a range of incredible-tasting hot snacking products, made using great quality ingredients. The MCG team will implement an integrated campaign of digital and social activity, media relations and sampling to launch the chilled on-the-go range of sandwiches, subs

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  10. IMG_6954

    MCG breaks into glass

    Independent research and development, consultancy and testing facility Glass Technology Services (GTS) has appointed MCG PR to promote its expertise across the glass manufacturer and supplier industry. Sheffield based GTS is undertaking a major investment programme in plant, equipment, people and training in order to meet increasing demand from its global client base for research,

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